Test Case

As a rule, we focus locally (Pacific Northwest, Tri-State region - WA, ID, MT) on helping small to mid-sized companies grow market share and revenue. In light of the recent economic downturn, small & mid-sized businesses have attempted to downsize brick and mortar with various cutbacks. The dilemma is; for most companies of this demographic, it leaves them nowhere to turn.

Enter: the intelligent, sophisticated, company-friendly site (re)-designed to help grow your 'virtual neighborhood', so to speak, augmenting market share and revenue, thereby offsetting the otherwise detrimental effects of downsizing. We help draw in and capitalize on the social aspect of the web, when and where appropriate, to produce improved time-on-site, overall market awareness, and decreased bounce ratio.

Natural SEO

This approach leads to an organic SEO optimization effect. We have found in case after case, the company able to capitalize on existing internal assets can generate tremendous ROI by making a few simple changes. The typical scenario is follows this real-world example.

Case Study

ABC Company currently has a web site commonly referred to as 'brochureware' - little more than a fancy electronic business card. ABC Co. is in an industry experiencing major market changes. Clients and prospects are looking for a new vanguard to emerge and lead the way. With no clear winner in view, companies are left stalled and floundering in a perilous market. ABC Co. currently spends around $800/mo. in SEO optimization only, and an additional healthy sum for outsourced site maintenance including minimal content changes. The marketing department spends considerable time analyzing keyword searches and various other 'gray area' aspects of SEO difficult to clearly demonstrate ROI. The economic shakeup has left the sales team stale and somewhat challenged, unable to find fresh new ways to engage clients and prospects. ABC Co. is searching for ways to reduce costs, engage clients and prospects more meaningfully, and provide the sales team with better at-bat opportunities.

Solution

SEO

By simply redesigning the existing site with Drupal, ABC Co. is able to capitalize on a wealth of native Drupal functionality. The SEO Checklist module optimizes - and virtually automates - core Drupal SEO capabilities to rival ABC Co.'s dedicated SEO efforts currently costing $9,600/year - not to mention the time Marketing spends researching SEO.

Social Networking

Drupal comes packed with unparalleled social networking capability. By simply 'turning on' blogging capability and adding Organic Groups functionality, ABC Co. is able to create a powerful social network, heralding market leadership to clients and prospects. Using the newly created social network gives the sales team a reason and an opportunity to 'smith' new soundbites and engage clients and prospects in meaningful ways, creating new opportunities - and the market impression of experts - further enhancing site SEO capabilities with the kind of fresh, relevant content search engines reward.

Evaluation

By simply switching to a properly designed and deployed Drupal site, ABC Co. is able to; position itself as a market leader, engage clients in new and meaningful ways, improve sales team at-bats and SEO capabilities - and save thousands of dollars in the process. These kinds of real-world examples illustrate why we're so excited to 'evangelize' for Drupal - often simultaneously helping companies optimize existing resources.